BACKYARD BEANS coffee co.: LANSDALE, PA - COFFEE ROASTERS


i WAS THRILLED WHEN I WAS APPROACHED TO WORK WITH BACKYARD BEANS, craft COFFEE ROASTERS LOCATED IN LANSDALE, PA. wHILE THEY HAD A REALLY GREAT LOGO AND WORKED HARD TO DEVELOP THEIR PACKAGING, THEY NEEDED HELP uniting their brand across marketing platforms. wE STARTED FROM SQAURE ONE WITH PHOTO SHOOTS, WEB REDESIGN, AND A YEARLY MARKETING PLAN. the Goal was to have images to use for an entire year to post on social media, planned blog posts, mailing lists and sale promotions. but not only that, we needed to create images that would entice viewers to want backyard beans coffee by displaying their coffee products in the context of how they are used in real life.

 


WEBSITE RE-DESIGN:

With the current logo I was able to unite the brand with a redesigned website using Squarespace. The original website was plain white, full of text, and there was no unity with their awesome packaging and logo. It also did not express the look and taste of 'a backyard.' I wanted the website to look delicious and entice viewers to want their coffee products by displaying their coffee in the context of how their products are used. 

Are you craving coffee now? Maybe you should grab a cup of a coffee as you look at the rest of the workI did for the company below.

STUDIO photo shoot EXAMPLES

to capture the brand to it's fullest potential, we started off with a studio photo shoot. A lot of planning and preparation went into having a successful studio shoot (careful pre-production planning is the key to a faster turnaround). The idea was to start with generic images that would unite the brand across all platforms and also create enough photos for backyard beans to post on social media throughout their marketing year.

On Location Photo Shoot Examples

and the project still continues...

After wrapping up the yearly generic images, website redesign, and a yearly marketing plan, I now work with Backyard Beans on a monthly basis. My monthly work focuses on research, marketing trends, content, newsletter mailings, website maintenance, and social media. Here are a few more examples of continued work with Backyard Beans below.

Want to know more?

Please contact me and I'd be happy to chat with you about how awesome online sales have been for this craft coffee company in just a few months time. Let's discuss how we can take your boutique to the next level.