2023 Holiday Campaign
This is one of my most favorite campaigns, the holiday season! The holiday season brings joy and warmth to the Backyard Beans Coffee Co. cafes, which serve as the essence of our company and its community. Each year, I craft a comprehensive company holiday guide featuring imagery utilized on the website, newsletters, SMS, and social media. Notably, online sales experienced a 10% increase during the recent season, complemented by a 10-15% growth in cafe sales at each location. The campaign's focal point lies in the infusion of creativity that brings joy to our cafes.
E-commerce sales increased by 10% from previous year.
Ambler Cafe sales increased by 10% & Lansdale Cafe sales increased by 15% from previous year.
Find the Llama & Earn Rewards
For a third year in a row we introduced The Llama on the Shelf at our cafes. If customers found the llama they earned a special rewards coupon to spend in the new year.